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DD Free Dish Model Causes Mounting Losses At Doordarshan

Doordarshan channel, saw its losses mounting to an estimated Rs 800 crore during 2016-17 (April-March), according to a source close to the development.

The reason behind these mounting losses, said the source can be attributed to the fact that while private operators pay a paltry sum of Rs 6 crore – Rs 8 crore rupees for their presence on the Freedish platform, the model dictates that they do not have to share advertising revenue with the platform at all. What’s more, increasingly, viewership has shifted to these private channels, with DD left in the lurch.

“Doordarshan had caused itself a great harm by promoting private channels which moved the entire viewership base to these channels, in effect causing loss of hundreds of crores to Doordarshan by virtue of fall in its ratings and consequently advertising revenues,” the source said on conditions of anonymity.

Most private broadcasters now earn anywhere between Rs 50 crore and Rs 210 crore per channel in advertising revenues due to the high reach obtained via DD-Direct while relegating DD channels to the category of unwatched channels, the source said.

Source: Businessworld.in


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  1. Pl.go for business channels also

  2. Further, as per my analysis, in Tamilnadu dd pothigai is watched by the viewers of prime tv sun,kalaingar,raj etc some selected programmes like hello doctor,dd news,baratha nattiyam,carnatic music,cooking which are considered best programmes of dd. It reveals that interesting programmes would bring more viewers, enhance image of dd no doubt.Divide morning ,midday, evening, night, consider who can view tv this time,add suitable programmes of the time,each one hour time variety of show may be changed. By offering international news channel,movie channels, prime channels of regional languages dd can get more viewers directly, get adv.revenue, increase ratings. Dd can do, if there is will there is way.

  3. For loss, there is a wrong program selection committee is responsible. DD does not broadcast competitive serials i.e. Commercial Reality Show for Dance and Singing like Sa. Re. Ga. Ma. Or Indian Ideal. And dancing show like Dance India Dance.

    Now, time has changed and liking of people has also changed.

    On DD Sports, Some international Soccer Matches, Highlight of winning moments of Indian Cricket Team, Hockey Team, Tennis Matches should also be broadcasted.

    DD can also start 24 hours business news channels like CNBC.

    DD should start a kid channel with good and high graphics animation.

    DD should also provide audible language option on its all channels.
    So that every viewer can enjoy all channels in his own language.

    This should be got by DD Management.

    Please rise standard of DD then DD will also earn higher profit through advertisement.

    1. I see dd from starting. 75% information channels,25% entertainment channels which is main reason for loss. This method may be changed to avoid loss.75% entertainment+25% information channels would be followed like other dth to increase adv.revenue. Covering children ,youth,old channels may be added.Remember after dd many dth is started, they earn profit by very entainment formula.As said already adding Hindi channels only DD can’t increase viewers but prime regional channels are also added.By very entertainment formula dd can increase viewers and adv.revenue.I support views of br.ashok, puneet kapoor. For example, one go to particular sweet shop for taste,dd can allure by best channels. Thanks.

      1. There is almost every channel based on language except nepali so would like to request to add one nepali channel other than nepal 1 please

  4. change dd freedish and make dd direct+. invite many dish platform like sun tv, tata sky, big tv, videocon, etc.

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