DD Freedish, a part of Doordarshan India, targets the 25 million subscribers’ threshold in the near future. The national broadcaster believes that the digitisation process in india give them a push in attaining the objective.
C.K Jain, Deputy Director General of Doordarshan India, explained that the actual; number of subcribers have already reached the 20 million marker and the numbers will keep on growing steadily. This is explained by the digitisation process which will be completed in Phase III and IV in the coming years.
“Considering the numbers of STB’s that have been sold in the open market, we can easily presume that it is definitely more than 20 million subscribers. In fact, more than 22 million Set-Top-Boxes (STBs) have been sold in the open market. Considering the fact that 2 million STBs may have gone bad, so easily there are 20 million subscribers,” said Jain at the NexTV Summit in New Delhi.
He added: “We will add another 4 to 5 million subscribers. We will definitely reach 25 million. It can be more. If you see the Phase III and Phase IV digitisation, we’ll try to get more demand for DD Freedish. It’s bound to happen.”
DD Freedish DDG explained that the market is becoming very difficult especially customers with “regular subscriptions”. “So they will come to platform like DD Freedish which offers all kind of services right from entertainment to education to regional. In fact, we will see more regional channels coming onto DD Freedish. We are making a special team for regional channels especially more southern channels,” he said.
“The new ratings of BARC establish the importance of FTA in the country. FTA Channels like Sony PAL, they have suddenly gone much ahead of others,” Jain declared.
C.K Jain revealed that DD Freedish is “very seriously considering the OTT platform but it will take another 8 to 9 months and we are already into the second level of planning.”
Asked about DD Freedish adopting DVB-T2 system, he replied: “DVB-T2 handheld will provide you light television on a mobile without using telecom infrastructure. Right now if you are watching TV on any portable device, you are restricted by the telecom bandwidth whether it is 3G or 4G. DVB-T2 will provide you direct broadcast from the terrestrial to a mobile.”